Lots of discussion going on about the lack of female artists being played on Texas/Red Dirt radio OR even being added to festival lineups.
So what’s up with this?
Let me start by saying this is not breaking news. Unfortunately, females have had to fight and claw their way on to radio playlists for years, not just in our genre but across the nation. Is that fair? Hell no!
But let’s look at a few things that might be the reasoning.
- Female singers in our genre tend to NOT have “let’s drive down a dirt road for a bonfire and get drunk” type songs. AND LET ME STATE THAT’S NOT A BAD THING! Our favorite females tend to sing about life, love and heartache more often. AGAIN, LET ME STATE, THAT’S NOT A BAD THING!
- Most festivals tend to want to book artists who will promote and keep the “party” atmosphere going. (Unless you’re a true singer/songwriter event.)
- The demographics of the fans that make up this genre seem to be made up of more young males. And unfortunately that doesn’t equate to them wanting to hear ballads.
- Unless you’re a specialized radio station that plays Texas, Red Dirt, Americana 24/7, you only have so many slots open to add songs from this genre as well as the music from Nashville. So that usually means those few spots are left open for the more popular artists.
It’s a vicious cycle that is unfair.
So what can be done about it?
We obviously need radio stations to take more chances on the female artists.
We need our favorite male artists to be more open to adding females to their opening slots.
We need festival promoters to add more women to their concert lineups. (One festival added ONE female to a lineup that has over 20 other boy bands!)
Will any of this happen?
It might. But to help that happen, FANS need to step up and contact their favorite radio stations and request more female singers!