Musician. Singer. Songwriter. Performer. Lifestyle Brand Creator? Miranda Lambert is adding yet another title to her credits. She has partnered with national retailer Boot Barn to create Idyllwind, a lifestyle brand that is inspired by vintage and retro looks. The products will be apparel and accessories that reflect her roots, personality, and style.
Miranda says, “So excited to announce the launch of Idyllwind Fueled by Miranda Lambert. We’ve worked hard to create a badass brand that’s easy to put together and makes women feel great.”
Boot Barn is the largest western and workwear retailer in America. The line will be introduced in a few markets this Christmas, with the full product line coming out next fall. Boot Barn told Business Wire, ““The Boot Barn Team is excited to partner with Miranda Lambert on her exclusive Idyllwind brand. We view Miranda as the number one female country music star in the world and feel that her brand, coupled with her personal authenticity, are a natural fit with Boot Barn and our customer base.”
Check out the video below for a “sneak peek” of the line.